MATT KENTFIELD

Matt Kentfield has prided himself for years on being an expert storyteller with his writing, graphic design, video production, and broadcasting work. From his days as a New England youth, his goal was to become the radio voice of his beloved Boston Red Sox. While that plan didn’t quite come to fruition, he instead focused on other avenues to tell his stories. Growing up, Kentfield could be found at a short track somewhere in New England with his father. While driving wasn’t necessarily in the cards for a while, telling stories about drivers and their on-track exploits were his avenue to succeed in the motorsports industry. Kentfield has experience on all sides of the racing scene, from managing a team in a NASCAR touring series, to spotting, to public relations, to sponsor procurement, to promotional planning, to journalistic writing, to content creation, and more. A little bit of Street Stock driving in the mid-2000s proved he should be talking, designing, and writing about race cars, not driving them. Still, Kentfield has continued his passion for bringing SHIFT’s clients to the forefront of their respective industries.

Kentfield lives in suburban Charlotte, North Carolina with his wife Amanda and two children. When not at his desk or at a race track somewhere, you can probably find Kentfield coaching his son’s baseball teams, supporting his daughter’s dance and gymnastics passion, or cheering on his Red Sox, New England Patriots, the UConn Huskies, and the Charlotte 49ers.